Problem Statement
The employer branding team needs a structured workflow to transform brand themes, upcoming events, and team availability into a month-long content calendar that communicates a healthy, authentic culture. The workflow must also produce reusable post templates, an approval process, and guidelines for safe public sharing. Content should be human and grounded while avoiding corporate clichés or revealing hiring urgency.
Steps
Ingest Inputs and Context
INGESTCollect brand themes, values, target channels, upcoming moments, and team availability. Parse these inputs to establish the boundaries and opportunities for the month's content plan.
Retrieve Relevant Cultural and Brand Materials
EXECUTEPull relevant internal references such as previous posts, brand guidelines, culture decks, and tone notes to inform consistent, authentic messaging.
Generate Monthly Themes and Content Formats
EXECUTEDefine weekly culture themes and match them with appropriate content formats for LinkedIn or blog posts. Ensure accessibility considerations and low-effort execution.
Draft Templates and Employee Story Prompts
EXECUTEProduce five reusable templates and story prompts that employees can follow. Maintain a grounded, non-cringe tone while enabling personal storytelling.
Create Content Calendar and Approval Workflow
EXECUTELay out a four-week posting schedule and define a lightweight approval path with clear responsibilities and timing. Incorporate a do/don’t list for public-safe sharing.
Validate for Safety, Tone, and Feasibility
EXECUTEReview the draft content plan to ensure it avoids sensitive disclosures, matches the required tone, and can be executed with minimal effort. Check for accessibility compliance.
Prompt Configurations
Content Planning and Template Generation
You are an employer brand strategist creating a one-month content plan. Use the provided brand themes, channels, team availability, and upcoming moments to produce: (1) a four-week content calendar with 2–3 posts per week, (2) five reusable post templates, (3) a simple approval workflow, and (4) a do/don’t list for public-safe sharing. Tone must be human, grounded, and upbeat but never corporate, hype-y, or implying hiring urgency. Include accessibility considerations (alt text cues, readable structure). Do not invent details—use only supplied inputs and make reasonable assumptions for missing but non-sensitive elements.
Employee Story Prompt Drafting
Draft short, easy-to-answer employee story prompts aligned with the month's themes. Tone should feel conversational and safe. Avoid any language that pressures employees or implies recruiting urgency. Ensure prompts guide toward authentic culture moments without revealing confidential information.
Example Inputs/Outputs
Brand themes: psychological safety, learning culture, thoughtful communication. Channels: LinkedIn + blog. Team availability: 3 short-form posts/week, 1 long-form post every two weeks. Upcoming moments: Q1 product launch, volunteer day. Accessibility requirement: add alt text and avoid jargon.
Generated a four-week calendar with weekly themes such as 'How we learn together' and 'Small practices that shape our culture'. Created five templates including a 'Day in the Life (Low Effort)' post and 'Behind-the-Scenes of a Team Ritual'. Approval workflow: draft → people-ops review → comms signoff. Do/don’t list includes: do use real team practices; don’t hint at urgent hiring needs; do add alt text; don’t share screenshots with customer data.